A Hero without rebellion? Boring. A Rebel without heroism? Kind of a jerk. The magic happens when you balance the two. Elphaba rebels, but she’s fighting for something—truth, justice, and acceptance. That’s what makes her compelling.
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September 29, 2024 - Written by sienadexter
The Gift of Christmas. Music, Magic, Marketing
So it begins again September, that wonderful lull before the festive season… Across the land the air is thick with anticipation, the quiet before a snowstorm of christmas jingles and ringing tills. For those of us in the business of selling ideas through creative, this is OUR time. For what other time of year can …
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June 8, 2021 - Written by sienadexter
Zoomers and boomers: why gen Z is changing the landscape for brands
Generation Z; Overly-sensitive, vegan, social media obsessed and misunderstood. While Gen Z seems to have many (less than favourable) labels, are they really that different from the generations of youth before them? It’s nothing new for youth culture to influence trends and crazes, but Gen Z seems poised to shake up the system in-terms of, …
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August 14, 2019 - Written by sienadexter
How to write a converting app store description
I’m on the app store. I need a new dating app/ removal company/food delivery service… I have no prior knowledge of the service, no referral from friends, nothing at all to go by. Dear developer….I need you to tell me why I should hit download, I want to use you, really, I do, but see …
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August 14, 2019 - Written by sienadexter
13 questions with Nick Bildner – co-founder of Pulsin
I knew the co-founder of Pulsin when the brand was in its market-stall days and am proud to say I’m fairly confident to have tasted every bar to bear the Pulsin name (even some of the secret ones I’m not supposed to talk about) I remember the proud moment I saw the bars in Tesco, …
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April 21, 2017 - Written by sienadexter
Loafly case study: adapting brand identity for international markets
Following the success of the premium breakfast delivery app Milkman in Israel, founders Omer and Jonny wanted to bring their ‘healthy brekkie at the touch of a button’ service to the UK. We worked with the team in Israel to understand their offering “breakfast you want to jump out of bed for”, and their target …
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